As you browse various websites to learn more about how you can finance a new desktop or laptop PC, some questions may arise if you aren’t familiar with how financing works. Is it like paying for a computer with a credit card? Similar, yes, but in this case you are applying for the credit needed to take home one particular item, rather than a card that lets you buy multiple items. Is it like buying a house with a mortgage? Again, yes, only where you may need to offer a down payment on a home, some businesses will let you finance the computer you want for no money down.Financing is defined as a means of obtaining the resources to purchase an item, then paying back the loan in a set time period for a set monthly or weekly fee. In most cases, people turn to financing when buying a house, a boat, or a car, but there are instances when financing may be needed to purchase other necessities. For example, furniture stores may offer financing plans to people who wish to purchase entire room sets, and yes, there are business that sell computers and accessories with similar plans.You may be asking yourself now, why not just buy a computer on a credit card? While a convenient method for some, it isn’t for everybody. With interest rates as they are, the price of a purchased item on credit will fluctuate as the rate on the card increases – a person will definitely end up paying more than what the item is worth. Also, consider the fact that not everybody will qualify for certain credit cards and rates. You may receive numerous mailings proclaiming that you are prequalified for this or that card, but it is still possible to be turned down for credit, and missed payments on present cards will show up in your credit score. So when you do try to buy a house or a boat and alarms ring when your credit history is brought up, you know you’re in trouble!So how then, you wonder, can one qualify for financing with a smaller business? Smaller businesses take various factors into consideration, of course, as you apply for a loan through them. Most importantly, they look at employment status – do you generate a regular enough income to be able to make monthly payments? If you are in the military, you may find it easier to apply to credit on the basis of your employment. That you are taking in a steady wage from the government tells a business owner that you are good for the money you will need to pay back, and from there a reasonable payment plan can be made so you can enjoy your PC now and pay as time passes. With some businesses, your paystub could be the ticket to owning a nice computer.If you are interested in learning about financing, living on a budget, and other news of interest to military, you will find a wealth of information on the Internet to that respect. The Computer Connection, for one is proud to offer low financing plans to military personnel looking to buy PC desktops and laptops, and we assist civilian government workers and others as well. Such companies can be beneficial to military and civilian personnel who need a computer for work and leisure, yet need to budget their payments.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.